Datenschutzerklärung

This Privacy Policy describes how My Link for ALL ("we," "us," "our") collects, uses, and discloses your personal information when you visit or make a purchase from mylinkforall.com (the "Site"), or otherwise interact with us.

My Link for ALL is a trading name of LINK FOR ALL LTD, a company registered in England and Wales under company number 17227981, with its registered office at 3 Brook Lane, Loughborough, LE11 3RA, United Kingdom. VAT registration number 521429416.

1. The controller of your personal information:

LINK FOR ALL LTD, trading as My Link for ALL, is the data controller responsible for your personal information under UK GDPR and, where applicable, EU GDPR.

2. Personal information we collect

We collect personal information directly from you, automatically through your use of the Site, and from third parties, as described below.

Information you provide to us

• Contact details: name, email address, telephone number, billing and delivery address.
• Order information: items purchased, order value, payment confirmation (we do not store full card numbers — see Section 4).
• Account information: if you create an account, your login details and order history.
• Communications: messages you send us by email or through the contact form on our Business Listing page, including any information you choose to include in them.
• Business Listing submissions: if you submit or subscribe to a listing on our Free Business Listing directory, the business and contact details you provide for that listing.

Information collected automatically

When you browse the Site, we automatically collect certain information about your device and your interaction with the Site, including your IP address, browser type, pages viewed, referring page, and the date and time of your visit. We collect this through cookies and similar technologies. Cookies are small text files placed on your device that allow the Site to function correctly, remember your preferences, and understand how the Site is used. You can control cookies through your browser settings, including blocking or deleting them, though some parts of the Site may not function correctly if you do so.

Information from third parties

We may receive information about you from payment processors (confirming that payment was completed), delivery carriers (confirming delivery status), and, where you interact with us through them, live chat or social media platforms.

3. How we use your personal information

Purpose	Legal basis (UK/EU GDPR)
Processing and fulfilling your order, including customs and delivery	Performance of a contract
Providing customer service and responding to enquiries	Performance of a contract / Legitimate interests
Sending order confirmations, shipping updates, and service messages	Performance of a contract
Sending marketing communications about products, offers, and updates	Legitimate interests
Preventing fraud and securing the Site	Legitimate interests / Legal obligation
Maintaining tax and accounting records	Legal obligation
Complying with customs, import, and export requirements	Legal obligation
Improving the Site and our range through analytics	Legitimate interests
Operating and displaying Free Business Listing directory entries	Performance of a contract / Consent

Where we rely on legitimate interests, we have considered that this processing is proportionate and within your reasonable expectations as a customer, and does not override your rights.

Marketing communications

When you make a purchase or otherwise provide us with your email address, we may add you to our marketing list on the basis of our legitimate interest in keeping existing and prospective customers informed about our products, new arrivals, and offers. Every marketing email includes a clear unsubscribe link, and you can opt out at any time, free of charge, with no effect on any order you have placed or any other service we provide you. Where required by law in your country, we will instead ask for your consent before adding you to our marketing list.

4. Payment information

Payments are processed by Shopify Payments and, where selected, PayPal. Your card details are entered directly into these providers' secure systems and are not stored on our servers. We receive confirmation that payment has been made, together with limited information necessary to process and reconcile your order.

5. Who we share your personal information with

We share personal information with the following categories of recipients, each acting as an independent controller or as our processor as appropriate:

• Shopify — our ecommerce platform provider, which hosts the Site and processes orders on our behalf.
• Payment processors (Shopify Payments, PayPal) — to process and verify payment.
• Delivery and logistics partners, including Sendcloud and the couriers it connects us to — to fulfil and track delivery of your order.
• Customs and tax authorities in the destination country — where your order is shipped internationally on a Delivered Duty Paid basis, we transmit the information required to clear customs and account for import duty and tax, including your name, delivery address, and details of the goods ordered.
• Tidio — if you contact us through live chat, your messages and any contact details you share are processed by Tidio on our behalf.
• HMRC and our accountants — where required to meet our tax and accounting obligations.
• Professional advisers, such as our legal and financial advisers, where necessary.
• Law enforcement or regulators, where we are legally required to disclose information.

We do not sell your personal information to third parties, and we do not share it with third parties for their own independent marketing purposes without your consent.

6. International transfers of your personal information

We operate internationally, and your personal information may be transferred to and processed in countries outside the United Kingdom and European Economic Area, including Pakistan, where our operations office is located, and other countries where our service providers are based.

Where we transfer personal information outside the UK or EEA to a country that has not been assessed as providing an adequate level of protection, UK and EU data protection law requires us to put appropriate safeguards in place, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, before that transfer takes place. We are in the process of formalising these safeguards for our international operations. You can request further information about the current status of these arrangements by contacting us using the details in Section 13.

7. Duties, taxes, and customs

Where you order for delivery outside the United Kingdom, applicable customs duties and import taxes are calculated and collected from you at checkout. This requires us to disclose your order and delivery details to customs authorities and our logistics partners in the destination country as part of the import process. This is a necessary part of international delivery and cannot be opted out of for orders shipped on this basis.

8. How long we keep your personal information

We keep personal information only for as long as necessary for the purposes it was collected.

• Order, invoice, and payment records: 6 years from the end of the relevant tax year, in accordance with our obligations under UK tax law.
• Account information: for as long as your account remains active, and for a reasonable period afterwards in case you wish to reactivate it.
• Marketing contact details: until you unsubscribe, or after 3 years of inactivity, whichever is earlier.
• Live chat and customer service records: for as long as necessary to resolve your enquiry and for a reasonable period afterwards for quality and dispute-resolution purposes.
• Business Listing submissions: for as long as your listing remains active, and for a reasonable period afterwards.

Where we no longer need personal information for these purposes, we delete it or anonymise it.

9. How we protect your personal information

We use appropriate technical and organisational measures to protect your personal information, including encrypted connections (HTTPS/TLS) across the Site, restricted access to personal information on a need-to-know basis, and reliance on payment processors that are certified to the Payment Card Industry Data Security Standard (PCI DSS). No method of transmission or storage is completely secure, and we cannot guarantee absolute security, but we work to protect your information using industry-standard measures and to respond promptly to any incident.

10. Cookies

The Site uses cookies and similar technologies for the following purposes:

• Essential cookies — required for the Site to function, including keeping items in your basket and enabling secure checkout. These cannot be switched off.
• Analytics cookies — help us understand how visitors use the Site, so we can improve it.
• Marketing cookies — used, where you consent, to show you relevant advertising and measure its effectiveness.

Where required by law, we will ask for your consent to non-essential cookies when you first visit the Site, and you may change your preferences at any time through your browser settings.

11. Children's privacy

The Site is not directed at children, and we do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

12. Your rights

Subject to applicable law, you have the following rights in relation to your personal information:

• Right of access — to request a copy of the personal information we hold about you.
• Right to rectification — to have inaccurate or incomplete information corrected.
• Right to erasure — to request deletion of your personal information, in certain circumstances.
• Right to restrict processing — to request that we limit how we use your personal information in certain circumstances.
• Right to object — to object to our processing of your personal information, including for direct marketing, where we rely on legitimate interests.
• Right to data portability — to receive personal information you have provided to us in a structured, commonly used, machine-readable format, and to have it transferred to another controller, where technically feasible.
• Right to withdraw consent — where processing is based on consent, at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, contact us using the details in Section 13. We will respond within one month, as required by UK and EU GDPR.

13. Contact us

My Link for ALL (LINK FOR ALL LTD)
3 Brook Lane
Loughborough LE11 3RA
United Kingdom

Email: info@mylinkforall.com
Telephone: +44 7792 223222

14. Our representative in the European Union

As we offer goods to individuals in the European Union, we are required under Article 27 of the EU General Data Protection Regulation to appoint a representative established within the European Union. This representative can be contacted by EU data subjects and supervisory authorities on matters relating to the processing of their personal information, in addition to or instead of contacting us directly.

[EU representative appointment pending. Details will be added here once appointed.]

15. Complaints

If you have concerns about how we handle your personal information, please contact us first at the details in Section 13 so that we can try to resolve the matter directly.

If you are in the United Kingdom and remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

If you are in the European Union, you have the right to lodge a complaint with the supervisory authority in your country of residence, place of work, or the place of the alleged infringement.

16. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with a revised effective date. We encourage you to review this policy periodically.

Last updated: 13 August 2026